PENGARUH BENTUK KOMUNIKASI KELUARGA YANG DILAKUKAN ORANG TUA TERHADAP ANAK DALAM PEMBELIAN PRODUK MAINAN DI KOTA SURABAYA

##plugins.themes.bootstrap3.article.main##

Fedianty Augustinah Andry Herawati

Abstract

Children play an important role in deciding goods procurement within a family. Although children are influencers, they canchange or determine family list of errands. The decisions children make are, to a certain extent, shaped by how parents communicate with their children. Socialization process through family communication is very important for the development process of a child as a consumer. The family communication consists of socio-orientation and concept-orientation. Socioorientation is the communication where parents monitor and control the children’s attitudes and learning as consumers. Meanwhile, concept-orientation is the communication in which parents support their children’s ability to make decision over purchasing. The type of communication adopted by parents affects children over purchasing decision making.

##plugins.themes.bootstrap3.article.details##

How to Cite
Andry Herawati, F. A. (2019). PENGARUH BENTUK KOMUNIKASI KELUARGA YANG DILAKUKAN ORANG TUA TERHADAP ANAK DALAM PEMBELIAN PRODUK MAINAN DI KOTA SURABAYA. Jurnal Ilmu Administrasi: Media Pengembangan Ilmu Dan Praktek Administrasi, 7(4), 05. https://doi.org/10.31113/jia.v7i4.301


Section
Articles

References

Aaeker, David. 1992. A Handbook of Marketing Statistic “Alih

bahasa Sumarno Zainâ€. Surabaya: Penerbit Erlangga.

Assael, Henry. 1998. Consumer Behavior & Marketing Action.

th edition. Ohio: South-Westren College

Publishing.

Bilson Simamora. 2002. Panduan Riset Perilaku Konsumen.

Jakarta: Penerbit Gramedia Pustaka Utama.

Caruana, A. dan Rosella Vassallo. 2003. Children’s

Perception of Their Influence Over Purchases: The

Role of Parental Communication Patterns. Journal

of Consumer Marketing. Hal 55-66.

Deborah R, J. 1999. Consumer Socialization of Children:

A Retrospective Look at Twenty-Five Years of

Research. Journal of Consumer Research. Hal 183-213.

Djarwanto, PS. 1990. Pokok-pokok Metode Riset dan Bimbingan

Teknik Penulisan Skripsi. Edisi ke-2. Yogyakarta:

Penerbit Liberti.

____________. 1991. Statistik Nonparametrik. Edisi ke-2.

Yogyakarta: Penerbit BPFE.

Foxman, Ellen R., Patriya S. Tansuhaj dan Karim M.

Ekstrom. Maret 1989. Adolescents’ Influence in

Family Purchase Decision: A Socialization

Perspective. Journal of Business Research.

Ghozali, Imam. 2002. Statistik Nonparametrik “Teori dan

Aplikasi dengan Program SPSSâ€. Semarang: Penerbit

Universitas Diponegoro.

Gujarati, Damodar. 1988. Ekonometrika Dasar “Alih Bahasa

Sumarno Zainâ€. Surabaya: Penerbit Erlangga.

Hasan, Iqbal. 2004. Analisa Data Penelitian dengan Statistik

(Statistik Deskriptif). Cetakan Pertama. Jakarta:

Penerbit Bumi Akasara.

. 2005. Pokok – Pokok Materi Statistik 2 (Statistik

Inferensif). Edisi Kedua. Jakarta: Penerbit PT Bumi

Aksara

Indriantoro, Nur dan Bambang Supomo.1999. Metodologi

Penelitian Bisnis untuk Akuntansi dan Manajemen.

Edisi ke-1. Yogyakarta: BPFE.

Mason, Robert D dan D.A. Lind. 1999. Teknik Statistika

untuk Bisnis dan Ekonomi, Jiilid 2. Jakarta: Erlangga.

McNeal, James U. 1992. Kids As Customers: A Handbook of

Marketing to Children. Lexinton. New york,USA.

Malhotra, N.K. 1999. Marketing Research: An Applied

Orientation. Third International Edition. New York.

Newbold, Paul. 2001. Statistics For Business and Economics.

th edition, New Jersey: Prentice Hall.

Peter, J. Paul dan Jerry C. Olson. 1999. Consumer Behaviour

& Marketing Strategy. 5th edition. McGraw-Hill.

Schiffman, Leon G. dan Leslie Lazar Kanuk. 2004.

Consumer Behaviour. 8th edition. New Jersey: Prentice

Hall.

Sheth, N Jagdish dan Banwari Mithal. 2004. Consumer

Behaviour: A Manajerial Perspective. 2th edition. South-

Westren.

Simamora, Bilson. 2005. Analisis Multivariat Pemasaran.

Edisi pertama. Jakarta: PT Gramedia Pustaka Utama.

Soeratno dan Lincolin Arsyad. 1995. Metodologi Penelitian

: Untuk Ekonomi dan Bisnis. Yogyakarta: Penerbit UPP

– AMP – YKPN.

Sudman. 2000. Analisis Regresi: Teori, Kasus, dan Solusi. Edisi

Kedua. Yogyakarta: Penerbit BPFE.

Sugiyono. 2003. Metode Penelitian Bisnis. Cetakan ke-5.

Bandung: Penerbit Alfabeta.

Sumarwan, Ujang. 2002. Perilaku Konsumen. Jakarta:

Penerbit PT. Ghalia Indonesia

Swasta, Basu dan T Hani Handoko. 1997. Manajemen

Pemasaran Analisa Perilaku Konsumen. Edisi Pertama.

Yogyakarta: Penerbit Liberty