PENGARUH BENTUK KOMUNIKASI KELUARGA YANG DILAKUKAN ORANG TUA TERHADAP ANAK DALAM PEMBELIAN PRODUK MAINAN DI KOTA SURABAYA
Abstract
Children play an important role in deciding goods procurement within a family. Although children are influencers, they canchange or determine family list of errands. The decisions children make are, to a certain extent, shaped by how parents communicate with their children. Socialization process through family communication is very important for the development process of a child as a consumer. The family communication consists of socio-orientation and concept-orientation. Socioorientation is the communication where parents monitor and control the children’s attitudes and learning as consumers. Meanwhile, concept-orientation is the communication in which parents support their children’s ability to make decision over purchasing. The type of communication adopted by parents affects children over purchasing decision making.
Keywords
References
Aaeker, David. 1992. A Handbook of Marketing Statistic “Alih
bahasa Sumarno Zainâ€. Surabaya: Penerbit Erlangga.
Assael, Henry. 1998. Consumer Behavior & Marketing Action.
th edition. Ohio: South-Westren College
Publishing.
Bilson Simamora. 2002. Panduan Riset Perilaku Konsumen.
Jakarta: Penerbit Gramedia Pustaka Utama.
Caruana, A. dan Rosella Vassallo. 2003. Children’s
Perception of Their Influence Over Purchases: The
Role of Parental Communication Patterns. Journal
of Consumer Marketing. Hal 55-66.
Deborah R, J. 1999. Consumer Socialization of Children:
A Retrospective Look at Twenty-Five Years of
Research. Journal of Consumer Research. Hal 183-213.
Djarwanto, PS. 1990. Pokok-pokok Metode Riset dan Bimbingan
Teknik Penulisan Skripsi. Edisi ke-2. Yogyakarta:
Penerbit Liberti.
____________. 1991. Statistik Nonparametrik. Edisi ke-2.
Yogyakarta: Penerbit BPFE.
Foxman, Ellen R., Patriya S. Tansuhaj dan Karim M.
Ekstrom. Maret 1989. Adolescents’ Influence in
Family Purchase Decision: A Socialization
Perspective. Journal of Business Research.
Ghozali, Imam. 2002. Statistik Nonparametrik “Teori dan
Aplikasi dengan Program SPSSâ€. Semarang: Penerbit
Universitas Diponegoro.
Gujarati, Damodar. 1988. Ekonometrika Dasar “Alih Bahasa
Sumarno Zainâ€. Surabaya: Penerbit Erlangga.
Hasan, Iqbal. 2004. Analisa Data Penelitian dengan Statistik
(Statistik Deskriptif). Cetakan Pertama. Jakarta:
Penerbit Bumi Akasara.
. 2005. Pokok – Pokok Materi Statistik 2 (Statistik
Inferensif). Edisi Kedua. Jakarta: Penerbit PT Bumi
Aksara
Indriantoro, Nur dan Bambang Supomo.1999. Metodologi
Penelitian Bisnis untuk Akuntansi dan Manajemen.
Edisi ke-1. Yogyakarta: BPFE.
Mason, Robert D dan D.A. Lind. 1999. Teknik Statistika
untuk Bisnis dan Ekonomi, Jiilid 2. Jakarta: Erlangga.
McNeal, James U. 1992. Kids As Customers: A Handbook of
Marketing to Children. Lexinton. New york,USA.
Malhotra, N.K. 1999. Marketing Research: An Applied
Orientation. Third International Edition. New York.
Newbold, Paul. 2001. Statistics For Business and Economics.
th edition, New Jersey: Prentice Hall.
Peter, J. Paul dan Jerry C. Olson. 1999. Consumer Behaviour
& Marketing Strategy. 5th edition. McGraw-Hill.
Schiffman, Leon G. dan Leslie Lazar Kanuk. 2004.
Consumer Behaviour. 8th edition. New Jersey: Prentice
Hall.
Sheth, N Jagdish dan Banwari Mithal. 2004. Consumer
Behaviour: A Manajerial Perspective. 2th edition. South-
Westren.
Simamora, Bilson. 2005. Analisis Multivariat Pemasaran.
Edisi pertama. Jakarta: PT Gramedia Pustaka Utama.
Soeratno dan Lincolin Arsyad. 1995. Metodologi Penelitian
: Untuk Ekonomi dan Bisnis. Yogyakarta: Penerbit UPP
– AMP – YKPN.
Sudman. 2000. Analisis Regresi: Teori, Kasus, dan Solusi. Edisi
Kedua. Yogyakarta: Penerbit BPFE.
Sugiyono. 2003. Metode Penelitian Bisnis. Cetakan ke-5.
Bandung: Penerbit Alfabeta.
Sumarwan, Ujang. 2002. Perilaku Konsumen. Jakarta:
Penerbit PT. Ghalia Indonesia
Swasta, Basu dan T Hani Handoko. 1997. Manajemen
Pemasaran Analisa Perilaku Konsumen. Edisi Pertama.
Yogyakarta: Penerbit Liberty
DOI: https://doi.org/10.31113/jia.v7i4.301
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Jurnal Ilmu Administrasi Indexed by:
Â
@2017-2019
Jalan Cimandiri No. 34-38 Bandung
Laman: stialanbandung.ac.id
Powered by OJS (Open Jounal Systems)